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Product analytics

Learn how to use product analytics to understand your users.

Resources

Real-world use cases to get you started

  • Guide

    The complete guide to event tracking

    Set up your analytics foundation

  • Guide

    Track performance marketing

    Optimize ads and marketing channels

  • Guide

    Reduce churn

    The bread and butter of long-term growth

  • Guide

    Track new and returning users

    Build cohorts and compare users

  • Guide

    Identify and analyze power users

    Find and understand your most engaged users

  • Guide

    Calculate DAU/MAU ratio

    Popular engagement metrics that measure stickiness

Explore guides

Dashboard templates

Choose from a variety of pre-built templates for your stage of growth.

  • Product analytics

    Active users, feature flags, growth accounting, traffic sources

  • Website traffic

    User, sessions, content performance

  • Realtime analytics

    Live users, sessions, traffic, sources

Browse templates
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